Storytelling in business has been a hot topic for quite some time, but crafting a strategic narrative is a newer concept, one that our guest, Guillaume Wiatr, knows a lot about.

What’s the difference between a story and a narrative? 

As Guillaume shares with us, the old question of the glass half full or half empty can be instructive. The glass itself is the story, your perspective on its disposition is the narrative. 

***True Snacks is a bite-sized learning excerpt from the full What Do You Know To Be True? podcast episode. To listen to the full episode click here: ***

In this conversation, Guillaume helps me understand the difference between a story and narrative, and how the process is both a decluttering of noise, and a creating of clarity. 
 
 Guillaume also gives a glimpse of the actions he took to take control of the strategic narrative for his own company. 

If someone were to ask me before this conversation what Guillaume does, I would have said that he helps entrepreneurs and business owners craft the story they tell about the why, how, and what they do.

Problem is, that would have been wrong. 

Guillaume is quick to use words like abundance, joy, and love, but is clear about how these things need to be applied in a systematic approach that produces money, for his clients and him.  

He also says that for many new business owners, despite what Simon Sinak says, starting with why can be dangerous.
 
 In this episode, Guillaume answers the following questions:

· What is the difference between a story and narrative?

· How is narrative used in business? 

· What does narrative literally mean?

· What are some common examples of narratives in business?

 Links to resources mentioned in the episode:
 - Guillaume’s company, Metahelm 

If you like the conversation, please share this episode with one other person. Thank you!

Music in this episode created by Ian Kastner. 

"What Do You Know To Be True?" is a series of conversations where I speak with interesting people about their special talent or superhero power and the meaningful impact it has on others. The intention is to learn more about their experience with their superhero power, so that we can learn something about the special talent in each of us which allows us to connect more deeply with our purpose.
 
For more info and to subscribe to the podcast, go to: https://whatdoyouknowtobetrue.com 

"What Do You Know To Be True?" is hosted by Roger Kastner, is a production of Three Blue Pens, and is recorded on the ancestral lands of the Duwamish and Suquamish people. To discover the ancestral lands of the indigenous people whose land you may be on, go to: https://native-land.ca/